Desser Media, Inc.

Sports Media Specialists: Leveling The Playing Field

Founded in 2005, Desser Sports Media, Inc. advises premiere sports and media organizations on some of the most important parts of their business: Media Rights, M&A, Litigation/Arbitration, and Business Development.

A primary focus for DSM is media rights transactions, which are highly technical, infrequently negotiated, and ultimately hugely important to a team’s or league’s bottom line and brand.  Teams and leagues contend with the savvy of Fortune 500 media companies that routinely acquire rights, have dedicated specialized staff, and have developed myriad of defenses to thwart owners from achieving fair value.  

We have specific and unique experience in this area, which permits us to “level the playing field.” Our clients get the benefit of our collective 100+ years of sports and media experience, our extensive relationships, our deep understanding of the operations and perspectives of networks, distributors, teams and leagues, plus our up to the minute knowledge of the sports media marketplace. 

We provide this range of services to the full spectrum of sports media participants ranging from content owners to networks/intermediaries, and distributors/retailers.  We are independent and we supply comprehensive and detailed analysis, advice and negotiation services, as well as dispute resolution support. 

We encourage you to explore this site, to learn more about our services and approach, and contact us to determine if we can be of assistance.  

Services: Rights Negotiation

Assessments of the Fair Market Value (FMV) of media rights. We use comparable market metrics from similarly situated entities, adjusted for the specifics of your situation. This will help make you knowledgeable prior to the beginning of the negotiation process, giving you visability of what is realistic.

A top-to-bottom review of your existing agreements, structure, operation, and/or performance. It is designed to identify strengths and weaknesses, focusing on changes that should be made in future arrangements and valuable aspects to retain.

Modeling and Projections
We consider a variety of scenarios and their controlled and uncontrolled variables to project potential financial outcomes. Similarly, studying media trends, we can also provide projections of future revenues, valuations, audience levels, impressions, and suggest strategic direction.
Based on the studies conducted and our industry knowledge, we will offer suggestions and recommendations for the negotiation process or key decision making.

Utilizing more than 35 years of hands-on experience handling local, national, and international rights agreements, we assist clients in contract discussions with existing and potential partners. Our considerable background handling broadcast, cable, radio, and new media sports arrangements and creatively resolving points of disagreement provides clients with a valuable, yet practical, asset for getting a good deal done.

Pro Formas
A look at the financial picture of your rights arrangement from the other side of the table. Based on our experience, public sources, and a body of industry know-how, we can create a P&L Pro Forma that gives insight into the dynamics of your media partner's business. It helps you know how much an RSN can afford to pay, or understand what value another party could generate using your rights, informing how much you can reasonably ask for.

Agreement Documentation

Getting from deal points to a signed agreement requires more than just handing a term sheet off to the lawyers. Our experience in seeing a deal all the way through to signature is an important element of our client service. Unless carefully documented, the agreed-upon deal points may be less than completely captured in the final agreement. A myriad of details and potential occurrences must be considered in order to get the full benefit of your bargain, frequently requiring additional negotiation to crystallize.

We will help position you for maximum long-term success by helping you answer questions about 20 Key Sports Media Rights Issues that determine how to get what you deserve from you TV rights

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