Desser Media, Inc.

Sports Media Specialists: Leveling The Playing Field

Founded in 2005, Desser Sports Media, Inc. advises premiere sports and media organizations on some of the most important parts of their business: Media Rights, M&A, Litigation/Arbitration, and Business Development.

A primary focus for DSM is media rights transactions, which are highly technical, infrequently negotiated, and ultimately hugely important to a team’s or league’s bottom line and brand.  Teams and leagues contend with the savvy of Fortune 500 media companies that routinely acquire rights, have dedicated specialized staff, and have developed myriad of defenses to thwart owners from achieving fair value.  

We have specific and unique experience in this area, which permits us to “level the playing field.” Our clients get the benefit of our collective 100+ years of sports and media experience, our extensive relationships, our deep understanding of the operations and perspectives of networks, distributors, teams and leagues, plus our up to the minute knowledge of the sports media marketplace. 

We provide this range of services to the full spectrum of sports media participants ranging from content owners to networks/intermediaries, and distributors/retailers.  We are independent and we supply comprehensive and detailed analysis, advice and negotiation services, as well as dispute resolution support. 

We encourage you to explore this site, to learn more about our services and approach, and contact us to determine if we can be of assistance.  


Ed Desser has been at the center of every major media deal this league has made for more than two decades. His vision, knowledge, and skill have been indispensable.
— David Stern, NBA Commissioner
Ed Desser (left) with David Stern (right)

Ed Desser (left) with David Stern (right)

Ed and his team worked closely with us to fully understand our needs, educate us on the business, and provide us with our ideal media solution.
— Jeanie Buss, President, Los Angeles Lakers
In the course of the engagement, DSM more than doubled the expected net media revenues from this small TV market, and was instrumental in the launch of the Fox Sports Oklahoma network.
— Clay Bennett, Chairman, Oklahoma City Thunder
Desser Sports Media, Inc. worked closely with the CFL every step of the way in over two years to prepare for and complete our TV negotiation with Bell Media. They performed a valuation analysis to inform our Board of Governors about the true value of our rights in the marketplace, and analyzed the competitive landscape to best understand the opportunities and risks of the alternatives available to us. They worked with the league’s Broadcast Committee to develop and implement a negotiation strategy. And finally they guided our negotiations team to a hugely successful outcome for our league, with record setting broadcast revenues and improving the presentation of our product. As a result of DSM’s efforts, the CFL is now in a strong financial position which will ensure the profitability of each of our clubs. We could not be happier with Ed Desser and his team, and highly recommend them to any other North American sports property in search of a customized, attractive solution to its unique media needs.
— Mark Cohon, Commissioner, Canadian Football League
DSMs strategic work for Maple Leaf Sports + Entertainment ultimately resulted in the creation of a JV between arch-rivals Bell Media and Rogers Communications, the purchase of the teams’ media rights and a majority interest in MLSE for more than $3 billion. Ed Desser is the best negotiator in the business.
— Larry Tanenbaum, Chairman, Maple Leaf Sports + Entertainment, Ltd.
We hired DSM to advise us on sports rights valuation and distribution alternatives in Chicago and nationwide. Ed brought a unique combination of industry expertise and analytic capabilities. He sees the landscape from everyone’s viewpoint, and is an imaginative problem solver.
— Larry Wert, President, Tribune Broadcasting

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