Desser Media, Inc.

Sports Media Specialists: Leveling The Playing Field

Founded in 2005, Desser Sports Media, Inc. advises premiere sports and media organizations on some of the most important parts of their business: Media Rights, M&A, Litigation/Arbitration, and Business Development.

A primary focus for DSM is media rights transactions, which are highly technical, infrequently negotiated, and ultimately hugely important to a team’s or league’s bottom line and brand.  Teams and leagues contend with the savvy of Fortune 500 media companies that routinely acquire rights, have dedicated specialized staff, and have developed myriad of defenses to thwart owners from achieving fair value.  

We have specific and unique experience in this area, which permits us to “level the playing field.” Our clients get the benefit of our collective 100+ years of sports and media experience, our extensive relationships, our deep understanding of the operations and perspectives of networks, distributors, teams and leagues, plus our up to the minute knowledge of the sports media marketplace. 

We provide this range of services to the full spectrum of sports media participants ranging from content owners to networks/intermediaries, and distributors/retailers.  We are independent and we supply comprehensive and detailed analysis, advice and negotiation services, as well as dispute resolution support. 

We encourage you to explore this site, to learn more about our services and approach, and contact us to determine if we can be of assistance.  

Neil McDonald

Neil McDonald is Senior Vice President, Desser Media, Inc.  With more than 2 decades of experience in sports media, McDonald collaborates with Ed Desser on DMI’s modeling and business analysis. McDonald constructs financial guidance tools, including valuations, pro forma models, business plans, projections and term sheets.  This work provides clients with important strategic insight and direction.  McDonald’s efforts directly support DMI’s mission to “level the playing field” for major league clients. Having joined the company just after inception in 2005, McDonald has been instrumental in DMI being a leading sports media consultancy.

From 1993-2003, McDonald worked in NBA Entertainment’s Broadcast and Programming division. As Director of Broadcasting, McDonald played an important role in many of the league’s media rights changes on national TV (from NBC to ABC/ESPN) and national radio (in-house NBA Radio to ESPN Radio).  McDonald managed NBAE’s TV program planning/scheduling and radio businesses, and also worked on the launches of new businesses including the WNBA, NBA Development League, NBA League Pass, and

McDonald graduated from Whitman College and resides in Mercer Island, WA. He is married with two children and enjoys volunteering, ski racing, cooking, and travel.

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