Ed Desser is President of Desser Sports Media, Inc., founded in 2005, continuing Desser’s more than 30-year career in sports, media, radio and television. Its clients include a variety of teams, leagues, and other rights holders.
Following 10 years in local broadcasting and at the LA Lakers and LA Kings, he joined the National Basketball Association in 1982 as Director of Broadcasting/Executive Producer. In 1984 he also assumed the position VP/General Manager, NBA Entertainment, with bottom-line responsibility for the league’s full-service TV production arm. NBAE produces a number of weekly and daily network programs for national and international distribution, in addition to nightly news highlights and programming for NBA TV and NBA.com. In 1987, Desser was also named VP/Television for NBA International, Ltd.. During this time, the division grew distribution of NBA programming to more than 9,000 hours in 200 countries worldwide. NBA International was the first in-house operation in this area for any US league.
As the NBA began its quest to develop new media opportunities, Desser was named President of NBA Television and New Media Ventures in 1992. Over the next 10 years he spearheaded the exploration and development of a variety of technologies, ranging from High Definition TV (1991), Direct Broadcast Satellite (League Pass-1994), the Internet (NBA.com 1995), real-time statistics (1996), NBA TV (1999), and Satellite Radio (2002). Other new initiatives included the launch of the WNBA and the NBA’s Development League. In 2002 he was named the NBA’s Executive Vice President, Strategic Planning and Business Development, Office of the Commissioner.
During this 23-year period of dramatic business growth and technological innovation, Desser was also instrumental in the negotiation of the NBA’s landmark national television agreements with NBC, Turner Broadcasting, ABC, and ESPN, which resulted in more than twelve-fold revenue improvement and substantially increased distribution. He led the NBA’s Business Planning process, and the NBA Board of Governors' Planning Committee.
Desser holds a BA in Economics from UCLA and an MBA in Marketing from USC.
Read Ed Desser's full Curriculum Vitae.