Endorsements
“Ed Desser has been at the center of every major media deal this league has made for more than two decades. His vision, knowledge, and skill have been indispensable.”
Ed Desser (left) with David Stern (right)
“Ed and his team worked closely with us to fully understand our needs, educate us on the business, and provide us with our ideal media solution.”
“In the course of the engagement, DSM more than doubled the expected net media revenues from this small TV market, and was instrumental in the launch of the Fox Sports Oklahoma network.”
“Desser Sports Media, Inc. worked closely with the CFL every step of the way in over two years to prepare for and complete our TV negotiation with Bell Media. They performed a valuation analysis to inform our Board of Governors about the true value of our rights in the marketplace, and analyzed the competitive landscape to best understand the opportunities and risks of the alternatives available to us. They worked with the league’s Broadcast Committee to develop and implement a negotiation strategy. And finally they guided our negotiations team to a hugely successful outcome for our league, with record setting broadcast revenues and improving the presentation of our product. As a result of DSM’s efforts, the CFL is now in a strong financial position which will ensure the profitability of each of our clubs. We could not be happier with Ed Desser and his team, and highly recommend them to any other North American sports property in search of a customized, attractive solution to its unique media needs.”
“DSMs strategic work for Maple Leaf Sports + Entertainment ultimately resulted in the creation of a JV between arch-rivals Bell Media and Rogers Communications, the purchase of the teams’ media rights and a majority interest in MLSE for more than $3 billion. Ed Desser is the best negotiator in the business.”
“We hired DSM to advise us on sports rights valuation and distribution alternatives in Chicago and nationwide. Ed brought a unique combination of industry expertise and analytic capabilities. He sees the landscape from everyone’s viewpoint, and is an imaginative problem solver.”
